Bringing Ideas to Life: Making Creative Signs and Graphics
Here at Vida, we’ve spent years perfecting the art of producing creative signs and graphics. From simple ideas on paper to the final product – our process has been built on finding the perfect balance between entering the mind’s eye of the client and our knowledge of how to make it a reality. Here is an inside look behind our creative process…
STEP 1: Getting in touch
The only thing better than a great idea is bringing an idea to life. Whether you have an exact vision of what you want or just looking for a place to begin, simply getting in touch with a representative at Vida is your starting point. From there on out, our creative process takes over.
STEP 2: Gathering ideas
Bring us your inspired vision or simple ideas and we’ll work closely with you to come up with a solution. After all, a sign is not just a sign, a store layout not just a store layout – there are many aspects that need to be considered in order to create something that will have the impact you’re after. This means getting to grips with these two key factors:
In short, what look are you going for? Bold and flashy? Clean and simple? Contemporary or traditional? Whether you already have a design on hand or need one of our professional designers to create something for you – whatever you do, start with your brand in mind. Think about what you want your customers to think or feel when they see your sign, walk past your shop or browse your store. It’s all about the experience – and how you make it a good one is through great design and attention-grabbing content.
Accordingly, the visual appearance should be supported by the type of material or finish you want, because each affects the other, especially when it comes to the size and proportion of the sign face. There are two questions you need to ask when deciding on the material you should use:
- Are you adding a design to an existing fixture (e.g. a wall, a window, a vehicle, etc.)
- Do you need to produce a new, rigid sign to fix to posts, a wall or to free-stand?
Once you’ve made the distinction, it’s just a matter of cost, durability, print style and practicality of use that will ultimately determine your material of choice.
STEP 3: Developing and executing ideas
Using the latest 3D and design software, we re-create your ideas on paper to help you visualise how the finished product will look. Once you’re happy with the design, production commences. With a large range of large format capabilities, our modern printing machinery allows us to offer fast turnaround times and photographic quality.
STEP 4: Making it real
Our installation team is made up of screened professionals, some of whom have been with us from the beginning. From rigging a billboard to applying vehicle wraps, and more – they’ve done it all many times over. We arrange to have your signage delivered and discuss access requirements to ensure installations are carried out safely at your convenience – we will even remove any old signage that you want to be rid of and dispose of it for you.